*DIRECT BOOKING FROM SELF-TAPES AND REELS
*Deadline to submit self-tape: 9am Monday, 3/28/16
PROJECT NAME: Mazda Journey, On-Camera Spokesperson
DIRECTOR: Don Heatley
SHOOT DATES: Monday 4/4/16
SHOOT LOCATION: Corona, CA (must self-report by car)
USAGE: In-house only
RATE: $500/ 8 hours + 10% agency fee, + $100 travel pay, paid on set (with overtime at $62.50/hour)
Females & Males, 30s, all ethnicities, STRONG ACTOR, TELEPROMPTER PRO to be the on-camera spokesperson to open and close each module (about half a page intro and outros for eight modules). Must be versatile but not too corporate, more friendly, warm and easy going.
SUBMIT A) REQUIRED INFO & B) SELF-TAPE AUDITION COPY:
(DEADLINE- 9am Monday, 3/28/16)
A) SEND REQUIRED INFO:
- name/email/cell/city based & zip code
- do you own a reliable car to self-report to Corona, CA
- current physical stats (height/weight/hair & eye color)
- agency/contact name/email/cell (if applicable)
- jpeg of CURRENT headshot/pics
- pdf of UPDATED resume
- jpeg of CURRENT selfie (MANDATORY-shoot from shoulders up, must clearly show face and hair length)
- full URLs of your media links (MANDATORY)
B) SELF-TAPE AUDITION COPY BELOW:
This is all about what good could look like, not what it has to look like. Let’s review the key takeaways from this video.
First, notice that Matthew, our sales consultant, provided Audrey with an IMMEDIATE response. And, his response covered all of Audrey’s questions and set expectations on next steps. Did you notice how he also shared a link to Mazda’s story about the origins of the Soul Red color?
The video was fun and engaging, and allows Matthew to let his personality come through in the initial exchange between him and Audrey.
Did you notice how Matthew was able to greet Audrey by name and made note of her time table by setting a timer on his phone? How about how he offered her another Diet Coke? These are more great examples of demonstrating care and attention to detail. Acting like this will help you build rapport with your customers right away.
Finally, he set expectations by telling Audrey where they were going to go next and what they were going to do. And remember to take the opportunities you have to share what makes your dealership and Mazda unique!
What did you see here that’s different from what you do today? How could the interaction have been even better?
EMAIL INFO & VIDEO AUDITION TO:
SUBJECT LINE: Mazda Spokes